Today’s guest blogger is Jeff Herring. Jeff was one of my early mentors and has taught people around the world (including yours truly!) about the keys to content marketing success. Jeff Herring has been featured on the CBS Morning News, The Miami Herald and has over 1.6 MILLION views on his Ezine Articles account alone. Dude knows what he’s doing!! And he’s here today with a guest post about where you start with content marketing- right at the top!
Without further ado, here’s Jeff Herring:
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In 1994 I was privileged to begin writing a weekly relationship column for our local newspaper.
Three other therapists had the weekly column gig before me. What bugged me the most about these authors were the “snooze level” titles that they would put on their articles.
Goodnight, it’s time to sleep titles
Here are a few examples of what I mean:
What is Bipolar Disorder?
What is Obsessive-Compulsive Disorder?
Puts you right to sleep, doesn’t it?
I Gotta Read That Titles
Using the same subject matter, try out these titles:
Tired of Riding an Emotional Roller Coaster? Here are 7 Steps to Getting Off and Living
When 100 Times is Not Enough: How to Stop Destructive Repetitive Behaviors
See and feel the difference?
The Ultimate Goal of Any Title
Your title is your headline. Lose the reader here, and you have lost the reader for good.
When country music star Toby Keith asked country music legend Willie Nelson to sing part of a song on Keith’s new CD, Nelson blew him off with, “Send my people a demo tape and we’ll see.”
As he turned to leave, Willie Nelson asked Toby Keith for the title of the song.
Toby Keith said: “Whiskey for My Men, Beer for My Horses.”
Willie Nelson said: “I’m in.”
That’s the effect you want your titles to have:
I’m in!
Here’s your personal invitation to discover more about creating prospect & profit pulling titles on our upcoming webinar “Content Title Terror – The 3 Biggest & Scariest Content Title Mistakes & What to Do Instead (Follow the Formula) with Jeff Herring, Hosted by Felicia Slattery” on Thursday, January 31st at 2 pm EST. Join us here => http://JeffHerring.com/felicia
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Good stuff, right? Thanks to Jeff Herring and I hope to see you at the webinar this week where Jeff will show us how to create sure fire title winners in 20 minutes or less. One thing I know about Jeff is if he promises it, he delivers it. I can’t wait and I hope you’ll be there with us, too!